1st August 2004 -31st December 2008
Organisation and Discipline
Keep the premesis clean,tidy and fresh
Proficient, efficient & happy staff
Terry Waite,
Sean Connery,
current USA PGA Major winner and World #3 Ratief Goosen, Paul Gascoigne
Nigel Mansell to name just a few
We will be providing free fruit, snacks and beverages. (We have companies wanting to Sponsor us for this) as well as our established 'Whyte & Mackay' Nip and Snip promotion that has seen a dramatic rise in our profile.
The combined 'free stuff' is more of an eye catcher and a company Gimmick (self advertising), combined would only in real terms delete 23p off per haircut, based on detailed records I maintain.
The Advantage of luring large companies to add their name to the Company, is when we do put our Whyte and Mackay Logos and Promotion material in the windows, it would show that the national companies respect us enough to allow us to be associated with us.
Up to date magazines and daily replaced newspapers will also be available for the more traditional customer
We are expanding into this new concept because we believe that customers are being short changed by the current crop of barber shops.
Current barber shops up and down the country still feel it is satisfactory to treat their customers as they have for a hundred years or more.
We intend to change this attitude.
To us the customer is king and should be treat like one
Our approach is unique but is based upon the experience we have gained in over 10 years of involvement in the hair cutting business
By incorporating the modern technology of today into the barber shop of tomorrow we intend to prove to the customer that comfort and convenience doesn't have to be expensive.
We already welcome and recieve each customer
Sports Area: Suitably decorated this area will have the latest sports and mens magazines and a 52'' television showing Sky Sports News
Adult Area: Suitably decorated this area will have the latest newspapers and business journals with a 52'' TV showing BBC News 24.
Relaxing Area: Relax while watching VH1
It is intended to provide waiting customers with 'FREE' internet access, which again in real terms would be very inexpensive, and is a Gimmick that would get people attracted to the Centre, the BT Booths will be going in the retail section
*We shall have a ticketing system for those waiting for cuts to ensure no queue jumping Scotsmuir Security are working on a various software packages
*We shall provide a facility for ear piercing
*Everything in our shop will be available for purchase, from the 52'' televisions to the sofa's used in the waiting area, this will be sold in a side retail unit, sales counter, by a qualified sales team and larger items we will organise delivery
Gents Cuts - 45%
Childrens Cuts - 23%
Ladies Cuts - 27%
Ear Piercing - 2%
Internet Access - 3%
After extensive research we have confirmed that our products and services are totally unique and are the first in our field to move forward with the trends and technology of the modern day and age
Internet and visual entertainment are to the forefront of the technology market. We will explain our research on that, and is something you should be made aware of
Ticket machines are also becoming more effective and a more frequent addition to the high street. Additionally ticket machines also provide the opportunity for customers to have the opportunity of winning a weekly prize by keeping their ticket and checking back to the shop or on the web site where the lucky winning ticket number will be displayed,
Our establishments are stylish, organised, and cater for all, there are no major competitors, nor do we forsee any.
The alternative to our concept is the 'spit and sawdust' barbers that have been around for years
We intend to change the publics perception of a visit to the barbers.
The Hairdressing Federation in Doncaster recognised our request, and now you can achieve a 'Barberbering Qualification' in this country, thanks to our persistence
STRENGTHS:
- New up to date style of cutting hair.
- Cheaper than others
- Luxurious, family orientated waiting areas.
- Big area so it is not intimidating.
- Different waiting areas, children, women, men.
- Use of the internet while waiting.;
- Surround sound in each area.
- Caters for a variety of entertainment while waiting, e.g. play-station, x-box, p.c's and toys.
- Free tea, coffee, and juice and peel-able fruit
- Free nip of whisky for all customers over 18.
- Mood lighting effect.
- Possibility of arguments between the children over the games consoles, we will be employing a floor manager for the Barber's side (Non Cutter)
OPPORTUNITIES
- Customers can enhance their knowledge using internet and reading up to date magazines and papers
- Customers have the opportunities to be taught basic usage of the computers, also kids learning toys.
THREATS:
- No real threat apparent at the present moment , however there is a small possibility of under age customers asking for their free nip with our great promotion, (some people look older), however this has never been a problem in the previous 7 years we have been doing this
*Our products and services will be offered to everybody and no business will be declined no matter what
*Even bald people can enter our establishment to use our facilities for a small fee.
*Our hair cutting will be at the forefront of our company, however there are opportunities of selling products via the internet.
*Opportunity of being in a shopping centre is that they are usually busy regardless of the weather conditions.
*We will also be bringing fun into our waiting areas
*We will make the hair cut a whole new experience for the customer
*No other Barbers business gives customers free usage of the internet.
*No other business give their customers the possibility of winning a weekly prize.
*No other cutting establishment has the gimmick of snip for a nip.
*Cheaper than other competitors for our facilities.
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